Small Business Saturday kicks off

American Express introduced a marketing promotion called “Small Business Saturday” 15 years ago. It has been co-sponsored by the Small Business Administration since 2011. The idea was to promote smaller shops over the big box chains like Walmart and Best Buy that typically get the lion’s share of business on Black Friday, the Friday after Thanksgiving that is typically the biggest shopping day of the year. Mark Burns, Executive Director of the Coconut Grove Business Improvement District, joined LiveNOW from FOX to discuss.