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You Decide 2024: Impact of social media on voters
Kamala Harris has leaned into social media for her 2024 presidential campaign. This year, the Democratic National Convention gave media credentials to more than 200 content creators, giving them the same access as journalists who attend the convention. Marcus Collins, professor of marketing at the University of Michigan, joins LiveNOW from FOX to discuss the power of social media influencers over politics and the public.