Despite fanfare, 'New Coke' fizzles with consumers

Coca-Cola is a quintessential American product, with fans all over the world. So why would Coke change its recipe after nearly 100 years? This LiveNOW and Then full episode takes us back to April of 1985, when Coca Cola pulled its cans and bottles off shelves in favor of “New Coke” – an attempt to get an even larger share of the soft drink market.