YouTube launches tools to detect face and voice deepfakes
LOS ANGELES - YouTube announced on Thursday that it is working on new technologies to help artists and creators protect their likenesses from unauthorized AI-generated content.
The company is developing tools that will allow individuals in various industries—such as musicians, actors, and athletes—to detect and manage AI-generated depictions of their faces or singing voices.
The upcoming face detection tool will enable people to identify videos that use an AI-generated version of their face. This tool aims to give creators more control over how their likeness is used, particularly in deepfake videos that could potentially misrepresent them. YouTube has not yet provided a release date for this feature, but it is expected to launch in pilot form early next year.
New voice detection tech for AI-generated content
In addition to the face detection tool, YouTube is also enhancing its Content ID system to include a "synthetic-singing identification" feature.
This tool will allow content owners to detect and manage videos that use AI-generated versions of their singing voices. By integrating this feature into Content ID, YouTube aims to protect musicians from unauthorized uses of their voices while continuing to support the growth of AI in creative fields.
Expert explains future of Artificial Intelligence
Vice President Kamala Harris spoke Wednesday at an Artificial Intelligence conference in London, addressing the Biden administration's plans to address concerns over A.I. Simon Wilby, the creator of 1Voice A.I. joined LiveNOW from FOX's Mike Pache to discuss the concerns and potential solutions.
YouTube’s stance on AI in content creation
Amjad Hanif, YouTube’s vice president of creator products, emphasized that AI should enhance human creativity rather than replace it. "We’re committed to working with our partners to ensure future advancements amplify their voices," Hanif wrote in a blog post. He added that YouTube will continue to develop "guardrails" to address concerns about the misuse of AI-generated content.
These new tools signal YouTube’s effort to balance the benefits of AI in content creation while protecting the rights and likenesses of artists and creators.