Super Bowl Experience kicks off in downtown Phoenix, reaching new and long time sports fans

Loading Video…

This browser does not support the Video element.

Super Bowl Experience kicks off in downtown Phoenix, reaching new and long time sports fans

The eyes of the sports world are on the Valley for the next week as Super Bowl LVII and the WM Phoenix Open come to town.

But the weekend before, the fun is already underway, from the Super Bowl Experience in downtown Phoenix to a big party at TPC Scottsdale to get the golf tournament rolling.

The NFL says the experience is a unique way to involve the community that’s hosting the big game, along with building lasting young fans.

The energy was electric at the Phoenix Convention Center on Saturday, the first day of the event.

"All the things are so fun here," Olivia said while attending the Super Bowl Experience. "I don’t know what to pick."

The experience is dubbed as sort of an NFL theme park. Families are able to get a behind-the-scenes look at the game of football with displays, merchandise, and tons of interactive games for the kids.

Young fans can run, throw, catch, and even suit up in uniforms.

Loading Video…

This browser does not support the Video element.

NFL Shop offers exclusive Super Bowl merchandise at Phoenix Convention Center

If you're looking for Super Bowl souvenirs, FOX 10's Ty Brennan has the details on the exclusive goods you can get at the Convention Center in downtown Phoenix.

MORE: Super Bowl LVII: A guide for getting to downtown Phoenix and Glendale for Super Bowl events

Don’t think all the fun is just for the boys

"Girls can do anything, and it’s not just a boys' sport," Emma said.

The excitement of it all is overwhelming for kids like Dylan who don’t even know where to start.

"The field goal kick, and the other games down there like more field goal kicks, and the ping pong," he said, listing all the things he can do.

Loading Video…

This browser does not support the Video element.

Super Bowl Experience at Phoenix Convention Center Feb. 9-11

FOX 10's Ty Brennan has a preview of the NFL's interactive football theme park at the Super Bowl Experience at the Phoenix Convention Center.

Super Bowl 2023: Here's a list of events leading up to the big game in Arizona

There are also historical pieces of football memorabilia to see, including Super Bowl rings, helmets, and replicas of players’ lockers. Not to mention the props to take photos with and footballs for sale.

Ryo, an exchange student from Japan, says, "I love football." The experience is a thrill for the Arizona State Japanese exchange students who got to soak in the glory of the American sport first-hand.

"Sports in America, it’s pretty different than sports in Asia," Morris Lu said.

Yuki agrees, saying, "There’s nothing like it in Japan. So it’s kind of cool."

Super Bowl 57: All you need to know

Fans say it's a perfect way to prep for when the Philadelphia Eagles and Kansas City Chiefs head to the field.

As for fan predictions, here’s what Dylan had to say – "I think the Eagles are going to win 27 to 24."

We’ll have to see how close Dylan is to that prediction.

This won’t be the only event for families as the NFL Experience at Hance Park also kicks off on Feb. 9.

Learn more about the Super Bowl Experience & all other related things to do here: https://www.azsuperbowl.com/conventioncenter

More reports:

Loading Video…

This browser does not support the Video element.

Light Rail 101: How Super Bowl fans can use the train for free

FOX 10's Anita Roman learns how Super Bowl fans can ride the light rail for free to get around downtown Phoenix.

Loading Video…

This browser does not support the Video element.

Super Bowl Opening Night: Final preparations underway for big event in Downtown Phoenix

Crews are working around the clock to get ready for the big event at Footprint Center, where the Philadelphia Eagles and the Kansas City Chiefs will take the stage, in a new take on the traditional 'Media Day.' FOX 10's Irene Snyder reports.

Loading Video…

This browser does not support the Video element.

Super Bowl LVII: Tech center in Tempe responsible for putting the game on your screens

Putting on the Super Bowl is a huge production, and the technology that allows the game to be sent to TV screens and digital devices runs through a building in Tempe. FOX 10's Brian Webb has more on the FOX Tech Center.

Loading Video…

This browser does not support the Video element.

Super Bowl LVII: Downtown Phoenix businesses get ready for busy week

Feb. 3 is First Friday for Roosevelt Row in Downtown Phoenix, and for businesses in the area, it's a kickoff to a busy week. FOX 10's Lauren Clark reports.