Krispy Kreme marks Barbie's 65th anniversary with pink, sparkly doughnuts

The History of Krispy Kreme

Krispy Kreme is an American multinational doughnut company and coffeehouse chain founded by Vernon Rudolph.

In honor of Barbie’s 65th anniversary, Krispy Kreme is unveiling four new doughnuts featuring unique designs and flavors inspired by the iconic doll.

Starting Tuesday, fans can enjoy its Barbie x Krispy Kreme Collection, which comes in a limited-edition custom box at participating Krispy Kreme shops.

The four doughnuts include:

Barbie Pink Doughnut – inspired by Barbie’s iconic pink and popism, an Original Glazed® Doughnut piped with pink buttercream, sprinkled with sparkly pink sugar, and topped with Barbie sunglasses.
Malibu Dream Party Doughnut – inspired by the fun and fashion of the Barbie DreamHouse™, an unglazed shell doughnut filled with Cake Batter Kreme™, dipped in Malibu blue icing and sparkly graham sand, topped with a Barbie DreamHouse piece, and piped with a white cloud.
Barbie™ Berries ’n Kreme™ Doughnut – as sweet as Barbie herself, an unglazed shell doughnut filled with Strawberry Kreme™, dipped in white icing, drizzled with purple and pink buttercream, and topped with a Barbie heart.
Barbie™ Sweet 65th Doughnut – showcasing iconic Barbie colors, an Original Glazed® Doughnut, dipped in chocolate icing, topped with Barbie Sweet 65th sprinkles.

The special is available for a limited time.

Product photo of Barie x Krispy Kreme Collection (Credit: Krispy Kreme/Mattel)

"We’re excited to celebrate the Barbie brand’s 65th birthday with a collaboration that’s full of fun and flavor. We’re bringing Barbie’s iconic fashions to life through delicious doughnuts that are sure to thrill Barbie and Krispy Kreme fans alike," Dave Skena, the global chief brand officer for Krispy Kreme, said in a statement.

Krispy Kreme and Barbie fans can also find a limited-time Krispy Kreme 6-pack featuring the Barbie Pink Doughnut, Barbie Berries ’n Kreme Doughnut, and Barbie Sweet 65th Doughnut in select grocery stores.

Starting Tuesday, Krispy Kreme fans can enjoy the Barbie-inspired doughnuts. (Credit: Krispy Kreme/Mattel)

"Barbie and Krispy Kreme are two brands that immediately spark joy and elicit sweet memories," said Meredith Norrie, the vice president of global licensing and consumer products at Mattel. "As we continue to celebrate Barbie's 65th anniversary this year, Krispy Kreme is the perfect partner to join us, inviting fans across generations to enjoy the perfect blend of flavor and style, with nods to Barbie sprinkled into every bite." 

Krispy Kreme x Barbie contest

In addition to the doughnuts, Krispy Kreme said it also has special treats for randomly selected fans, including a limited quantity of Barbie Fashionista dolls. The dolls will include customized Krispy Kreme accessories – a Krispy Kreme paper hat and a box of one dozen doughnuts.

From Sept. 4 through Sept. 6, any fan who comments and tags a friend on the Barbie x Krispy Kreme social competition post on Krispy Kreme’s social channels and @krispykreme on Instagram – will be entered into a giveaway for a chance to win.

In addition, Krispy Kreme Rewards members who purchase a Barbie x Krispy Kreme dozen at participating Krispy Kreme shops and scan their Krispy Kreme Rewards app at checkout between Sept. 4-6 will be automatically entered in the giveaway for a chance to win.

To help further celebrate, Krispy Kreme said that all guests who wear pink and visit a participating Krispy Kreme shops on Sept. 7 can receive a free Original Glazed doughnut.