Disney increasing prices for Disney+, Hulu and ESPN+ this fall
FILE - In this photo illustration, the Disney Plus logo is displayed on a smartphone screen. (Photo Illustration by Jaque Silva/SOPA Images/LightRocket via Getty Images)
LOS ANGELES - Disney+, as well as subscriptions for some of its other streaming services, will soon become pricier for U.S. customers.
Disney said on Tuesday that it plans to increase how much it charges for subscriptions to its three streaming platforms, Disney+, Hulu, and ESPN+, as of Oct. 17.
In addition, one of its bundles for Disney+ and Hulu and its Hulu + Live TV offerings will cost more, according to the company.
The entertainment giant unveiled the upcoming price changes while also noting that it plans to incorporate "continuous playlists" into its "core" Disney+ subscription in the U.S. starting in early September.
The announcement also fell on the eve of the release of its third-quarter financial results.
Disney+ price increase: What to know
Beginning on Oct. 17, the monthly U.S. price for the ad-supported Disney+ subscription will become $9.99 and the ad-free plan will hit $15.99, Disney said.
Those both represent $2 increases.
For Hulu, the ad-supported plan will also receive a $2 hike, rising to $9.99 per month. Hulu (No Ads) will increase from its current $17.99 per month to $18.99.
Meanwhile, Disney said it will start asking $82.99 per month for Hulu + Live TV with ads and $95.99 for the ad-free version.
The company is increasing ESPN+’s monthly subscription to $11.99 – up from $10.99.
Disney’s Duo Basic Bundle – which gives subscribers the ad-supported versions of Disney+ and Hulu together – will require $10.99 each month. While that is receiving a $1 hike, the premium ad-free version will keep its $19.99 per month price, the company said.
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"With this growing offering, and new ways to enjoy your favorite Disney+ content, Disney subscription plans remain among the best values in streaming today," Disney said Tuesday.
The entertainment giant also indicated it has four "curated playlists" it plans to introduce later in the fall as a follow-up to September's initial ABC News Live channel and a playlist "focused on preschool content." Those will be called "Seasonal Content," "Epic Stories," "Throwbacks" and "Real Life" and first debut on Disney+ Premium, it said.
Prior to this week’s announced price hikes, Disney raised streaming prices last fall – though those increases focused on the ad-free plans for Disney+ and Hulu. That was also when it first introduced the Duo Premium bundle of Disney+ and Hulu without ads.
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Globally, some 228.6 million people subscribed to Disney streaming platforms as of the end of March. That figure included 153.6 million for Disney+ and Disney+ Hotstar, 50.2 million for Hulu and 24.8 million for ESPN+.
FOX Business contributed to this report. It was reported from Cincinnati.