Amazon Haul to compete with Shein, Temu: What to know
FILE-A close-up of a sign with the Amazon logo at its regional office in California. (Photo by Smith Collection/Gado/Getty Images)
Amazon launched a new low-cost online storefront featuring electronics, apparel and other products priced at under $20.
The Seattle-based online giant said in a company blog post that the Amazon Haul storefront will promote products that cost under $10 and offer free delivery on orders over $25.
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Amazon Haul is only available on its shopping app and mobile website, features unbranded products, like a phone case and a hairbrush that cost $2.99, and a sleeveless dress that retails for $14.99.
The company is trying to promote its message of value, with banners on its page advertising "crazy low prices" and activewear "that won’t stretch your budget."
Amazon will ship the products to U.S. customers from a warehouse it operates in China, the Associated Press reported, citing documentation the company provided to sellers. Amazon Haul orders may arrive within one to two weeks.
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Amazon Haul products are similar to goods found on Shein and Temu, the China-founded e-commerce sites that have grown in popularity over the past couple of years.
In a statement obtained by the AP from Amazon, Dharmesh Mehta, Amazon’s vice president of Worldwide Selling Partner Services said "Finding great products at very low prices is important to customers, and we continue to explore ways that we can work with our selling partners so they can offer products at ultra-low prices."
"It’s early days for this experience, and we’ll continue to listen to customers as we refine and expand it in the weeks and months to come," Mehta added.